Chime Metal Debit Card
Chime's first metal card was produced as a test to raise user enrollments and referral rates. A 360 feel and design from their current debit card is merely white and branded with a bright green company logo. Chime's user base is primarily people who work and live on a budget, so finding a bank with benefits of no hidden fees or getting paid earlier is a big win.
Though these benefits may have customers feel premium, the card should reflect that feeling as well. A metal card with most banks usually requires customers to have a high income, a high spending amount, or some quality of status. With Chime's demographic, a metal card (with the slightest perks) are out of reach, or nearly not an option to acquire. At Chime, we thought.." F" that! Give the people what they deserve, even if it means to feel like royalty without the gold.
⚠️This page is not in partnership with Chime.com. Please contact Chime's support system for any inquiries about the Chime Metal Debit Card.Card Design
Working closely with project managers and card manufacturers, the Chime metal debit card was produced within 2 month timeline. The first limited edition card was delivered to a thousand users who referred the promotion to friends and family.
Email Marketing
Released announcements and lifecycle emails, educating users rules and information on how to acquire for the metal card. The first thousand members who were able to recruit friends or family to open an account with Chime were accepted. The more referrals members would recruit, members were also qualified to win $50 per referral.
Social Media Announcements
Had tremendous amounts of social activity in reaction to the new design card. Many members were really excited and wanted to acquire the metal card, knowing there were no special qualifications than traditional challenger banks. Within the release of the metal card promotion, Chime's referral's quarterly goal reached over 5%.
Instagram Chime members created a tag called #chimemetal, showing pride in receiving their cards.
