Chime Credit Builder Card
Chime’s broader customer and user base live paycheck-to-paycheck and struggle building their credit scores. Not having access to a credit card has limited members in investments that could elevate their lifestyles such as, buying a car, access to loans, getting a mortgage and more.
The Credit Builder card was developed to build member’s credit scores in chance for users to focus on the important things in life.
How it works
Similarly to a secured credit card, eligible members transfer funds into their Credit Builder secured account. The set amount gains credit as members repay.
Members decide how much they can spend with the Credit Builder card by making deposits into a secured account. There’s no risk of racking up a balance they can’t pay off—the funds are already set aside.
With automatic payments, members pay off their full credit card balance on time each month. Chime reports the payments to the credit bureaus
Taking pride in the brand’s vivd green, the card design mimics the simplistic look, similar to the white debit card and black metal debit card. I didn’t want to over power or over analyze on the designs.
The card should be distinctive compared to competitors. Be seen from a distance. Yet, still feel like it’s part of the Chime family.
Working along side with the lead product designer, I created illustrations used in the enrollment flow when eligible users apply for the credit builder card.
The illustrations were paired with informative copy for users to understand on how to use the card once applied.
Created a visual library within the team’s design system. Key visuals were utilized in social media posts, (such as Instagram and Facebook) or in the Credit Builder’s lifecycle emails.
Developed templates within the team’s design system that were applied to Chime’s lifecycle emails. Using this basic template, Chime’s lifecycle team applied the key visuals as part of the campaign.
The company continues to use the visuals library as the project continues to scale.